Multi-Mode Dialing – “creating
more Hellos”
Manual dialing takes time and leads to ring-no-answer,
busy signals, answering machines, etc.. Simply put, you rarely get
through to the person you want. The call center industry, over the
last two decades has created several solutions to try to address
this issue. First were autodialers, however the lack of sophistication
and control led minimal use; typically used for broadcasting messages
only. Consumers became so frustrated with autodialers, they in turn
embraced technologies and government regulation to combat abuse:
caller ID, do not call lists, TSR regulations and zapper devices
(that recognized the autodialer generated tones and responded as
a network disconnect).
More advanced predictive dialers were created
to fine-tune the call center capabilities by using computer based
statistical control to govern the call process and comply with TSR
regulations regarding outbound calling programs. These solutions
improved the call center productivity and minimized agent costs
and solved some of the basic abuse issues. However, what did we
do to the real customer, the person answering the phone? What is
their perspective of the predictive dialer/call center/outbound
program? Did we address any of the other issues?
Have you ever received a call, said “hello”
and then gotten the long pause? Why? The typical predictive dialer
switches the call after receiving a short utterance, “hello”
for example. The call center agent never heard you say “hello”.
The agent is not sure what to say, so they usually mumble something
to try to create a conversation flow. This does not create a powerful
first impression. In addition, customers regularly screen their
calls using caller ID or they use zapper technology to stop the
predictive dialer calls. Multi-mode dialing addresses these issues
and provides TSR compliance. Reduce call screening, eliminate zappers,
eliminate the long pause!
DialTek outbound services include the multi-mode
specialized algorithms and dialing capabilities; features that address
all of these issues and increase your “hit rate” by
magnitudes!
Five types of automated outbound dialing
are available on the DialTek platform:
1) Preview: the client
information is presented to the Agent and they decide when to process
the call. This mode allows the Agent to prepare himself prior to
the call.
2) Search: Primarily used
to manage clients portfolios, this mode lets the Agent use specific
search criteria to find applicable information prior to placing
the call.
3) Progressive: Typically
used for business to business campaigns, the dialing engine automatically
dials the calls one at a time and sends them to the Agents as soon
as the call is connected. The engine sends productive calls to the
Agents and filters absent, busy and wrong numbers.
4) Predictive: The predictive
dialer engine controls the dialing using an advanced algorithm,
taking into consideration: response time, average communication
time and the current state of the Agents. The predictive dialer
software only sends productive calls to the Agents, greatly increasing
their hourly talk time. The DialTek predictive dialer requires no
minimum number of Agents or minimum number of leads in your call
list for this dialing mode to operate efficiently and produce results.
Predictive dialers are particularly valued for B2B prospecting telemarketing,
telesales, appointment making or collections campaigns.
5) Broadcast: This mode allows
you to automatically contact your clients or prospects by broadcasting
a pre recorded message or an SMS; can be used for promotional offers,
invitations or important information alerts.
Answering Machine Detection
The DialTek dialing engine can detect answering machines. The dialing
engine allows you to automatically leave messages when an answering
machine is detected and the system optimizes your telecom costs
by scheduling answering machines callbacks in the most productive
time slots. |